Sony is not letting Microsoft get away with the £329.99 Xbox One promotion from last week. The firm is offering a PlayStation 4 bundle that includes a copy of FIFA 15 for the same price.
The offer is currently only available from Amazon though, making this bundle cost as much as a standalone PlayStation 4 console.
Last week, Microsoft threw the first punch when it dropped the price of Xbox One to £329.99, even for the white Sunset Overdrive bundle.
It is unclear at the moment if this is just a promotion or permanent price drop. By the looks of things, Amazon is currently the only one carrying the bundle. We will update this story should other retailers follow suit.